Saturday 19 May 2012

Fly Windies - customer loyalty / tone of voice

As the tone of voice is intended to be friendly and approachable, I decided that the company could extend this by offering occasional gifts to its clients, for example a bottle of wine at christmas time. This wouldn;t cost much for the company and would be very little effort, but would show that the clients are not just another cog in a corporate network and may persuade customer loyalty.
I designed this wine label for a seasonal wine gift. 


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